Business advice


17
Feb 2022
Ultrasound scanner pug

Interview: Kerry McDonald, AUA Ultrasound Scanner   For Kerry McDonald, every day is different, “Some days I’ll have ten scans back to back, others there may be just two,” but the consistent part of her job is the excitement she gets with each client; “Every scan fascinates me.”   Kerry is an AUA Level 2 scanner, a full AUA member, and has also completed training in canine fertility. She works from her purpose built clinic in Southampton, where originally she operated a dog grooming business for 8 years. As someone who suffers......

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12
Jan 2022
What type of ultrasound training should I undertake?

Who should teach ultrasound? On almost a daily basis, the Animal Ultrasound Association receives membership enquiries from enthusiastic, recently trained individuals who believe that the training they have undertaken enables them to join a professional scanning organisation. Letting these people know that this is often not the case is difficult, and sometimes even confrontational, as people try to tell us that the course they attended was “CPD accredited” or taught by an “experienced” tutor. There is only one word for somebody who holds a professional qualification in ultrasound, and that is a sonographer.......

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27
Sep 2021
Can I scan pregnant women?

As tempting as it may be to turn your training and ultrasound machine to use on pregnant humans, unless you have registered as a provider with the Care Quality Commission (CQC), offering this as a service is illegal in the United Kingdom. The CQC specifically lists ultrasound scanning as a regulated activity: “All diagnostic procedures involving the use of any form of radiation (including x-ray), ultrasound or magnetic resonance imaging to examine the body are included.” This applies to “all organisations” including people “offering care in your home.” There is no grey area......

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16
Sep 2021
Ultrasound Qualification

It is important to realise that there is no official qualification available to lay scanners in animal pregnancy scanning. This did not used to be a huge problem, but in a post-Trump world where qualifications count for nothing (and savvy marketing for everything), there are now a lot of choices out there for training in animal pregnancy scanning. How do you know which course to pick? You could do one of two things: Ask “is this person/company qualified to teach me?” Will attending a course with them mean anything and teach me anything?......

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23
Jul 2021
BBC iPlayer

It’s no secret that the animal scanning industry has been infiltrated by rogue elements over the last few years. The Animal Ultrasound Association has led the fight against unethical, poor quality ultrasound training practices since 2016, but for every person that we educate, there’s someone new to the industry just starting out and being drawn in by false promises and flashy marketing on the internet. Many of these people will be left feeling dissatisfied, and come to us for advice on where to get retrained. But equally, there are many others who......

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16
Apr 2020
Unscrupulous UK company make false claims about COVID-19 test kits

Times like this tend to reveal both the best and worst in people. For most of us, this is a time where our priorities are focused upon our families and our communities – of ways we can support one another, and keep each other safe. For some, however, this is just another opportunity to exploit and profit from. Ethical companies during the current crisis will: Adhere to official advice by postponing in-person training courses Support their members and local communities as best they can – click here to view the protective face......

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09
Apr 2020

We have been asked by some of our members for clear guidance on ultrasound scanning for pregnancy during the Covid-19 pandemic. Our guidance echoes that of the government, in that all non-essential travel and human contact should be avoided at the present time. This includes contact with pets even without the presence of the owner, as the virus could be transmitted from one human to another on an animal’s fur or harness. There is also new evidence to suggest that animals are becoming infected with the virus. While they may fare far......

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23
Mar 2020
Pregnancy scanning

There’s no hiding from the fact that continuing to offer a mobile scanning service is becoming increasingly risky – and with children staying at home now, quite possibly more so than before. One regret coming from the Italian experience is the well intentioned decision to close all schools and nurseries without appropriate guidance, effectively sending all the children into the arms of their grandparents. With one of the most elderly populations in the world, Italian grandparents are heavily involved in childcare, and at the time it would have seemed logical for them......

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16
Feb 2020

A member of our Facebook group recently posted a link to their website, encouraging people to list their businesses on there. The post was removed (we don’t allow advertising in our canine scanning group), but not after several people had volunteered their details for the site. But how helpful are such people really being?   Inbound links and SEO It used to be the case that inbound links to your business were a quick fix to any ranking problems – and the more, the better. This soon lead to abuse, however, which......

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