Monthly Archives: July 2018


28
Jul 2018
Sine Wave

I remember one thing that always baffled me when I was trying to get my head around ultrasound physics was the concept of transverse and longitudinal waves. As simple as it may be to you – and I don’t know how many people suffer the same confusion that I did – for me, it was one of those things that as soon as I had it clear in my mind, something else would come along to disrupt it all and I’d be confused again. It reminded me of repeatedly failing to be......

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27
Jul 2018
Meat grading in beef

Ultrasound has been used to measure fat and muscle depth in sheep and cattle in the United Kingdom for many years. Signet, part of EBLEX, have been measuring these two parameters as part of their estimated breeding value (EBV) calculations for over 20 years, as well as muscle area for their Breedplan clients. Signet use cutting edge ultrasound equipment and technology, including their own custom-made linear meat grading transducer. Yet, there has been no need to change or add to the standard measurements they take on farm: fat and muscle depth and muscle......

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22
Jul 2018

Since my goat ultrasound trip around England last month, I’ve been on a mission to identify an unusual-looking structure that was found in 4 goats (from a herd of 44). I’ve been through the usual suspects: hydrometra / starburst, cystic ovaries (with the help of Yvette), even udder (with the help of Julie Jarvis from Animal Cracker Farm) with or without mastitis. Nothing quite fits in terms of appearance or size. Above: mystery structure in what should have been a pregnant goat   Last week, Dr Baxendell – a goat veterinarian in Australia – kindly......

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14
Jul 2018
Forty Pound Dog Scan

  A client of mine asked me today for my advice on pricing of an educational service that she offers for dog breeders. I was really honoured to be asked, and we had a short conversation about how difficult it can be sometimes to quote people a price, particularly for a service. From my experience, at least, it can feel quite uncomfortable, particularly when it’s something that’s new to you. For a product, you know how much you bought it for, you know how much you’ll be taxed, so there’s less subjectivity......

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08
Jul 2018
Small AUA logo

  In an earlier article, I discussed the ways in which internet marketing has matured alongside the professional canine scanning industry. We looked at the example of Canine Pregnancy Scanning Yorkshire & Lincolnshire, and how Karen’s scanning business has consistently stayed ahead of the curve. Another great example is Canine Scanning South West – just like Karen, Sharon started her ultrasound journey already having established a solid reputation in the breeding and showing community, but she continued to build on that. Her website is ranked number one on all the major search......

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07
Jul 2018

  Whether you are a lay scanner or a veterinarian, there are two main ways that a local scanning service grows its business: Word of mouth Active marketing Personal referrals are as powerful as ever, but modern day marketing has become almost synonymous with search engine optimisation, or SEO. SEO is a very interesting field, and its expansion and maturity as an industry has almost paralleled the rise of the professional animal scanner. We’re going to look at what SEO is and give you 4 simple ways you can boost your chances of being found......

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05
Jul 2018
HeartWorks TOE

Following a scan I uploaded last week of subaortic stenosis in a boxer, a veterinarian colleague of mine asked me a good question: how did I know I wasn’t catching mitral regurgitation? Aortic stenosis (AS) and mitral regurgitation (MR) are both systolic, both travel away from the transducer, and arise from valves which are in continuity with one another. Temporarily and spatially, therefore, mitral regurgitant jets and aortic outflow traces are very close, and at times (if the MR is very eccentric and directed along the anteroseptal wall of the left atrium), virtually inseparable,......

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01
Jul 2018
Handheld echoardiography

In the United Kingdom, there is a growing enthusiasm among recently qualified veterinarians to incorporate ‘FAST’ cardiac scans into their consultations to rule out acute pathology and obvious cardiac disease. This mirrors a similar movement in human medicine, where registrars are being encouraged to learn a limited protocol to use in the emergency setting using a portable or handheld ultrasound machine. FAST scans offer a fantastic service to pet owners, making a cardiac screen affordable and accessible to patients whose owners might otherwise decline one. It is best used to answer a......

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